Every Cast Member got to take part in creating a piece of Disney's 100th anniversary. The part I played was creating the brand identity, and ensuring brand consistency throughout the celebration.
Platinum was chosen as the medium to bring the celebration to life, so we created a comprehensive style guide to unite every franchise and business owned by Disney under one Platinum colored roof.
A key piece to the identity was the ability to use the 100 as a portal. Beyond housing IP, we also used it as a graphic element which used it's rounds and straights to create a brand shape language that was used from merchandise to TV spots.
Designer: Connor King
Group Design Director: Agnete Oernsholt
SVP Creative: Helen Pak, Marcus Rosie

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