While at Case, we teamed up with Beach House Group to bring a celebrity beauty line to life. The difference this time was that the celebrity was only 15 at the time, and the products were designed for her generation. Millie Bobby Brown wanted a brand with clean ingredients, instagrammable packaging... and whales. The result was Florence by Mills, which went on to win 'Specialty Launch of the Year' at the 2019 WWD Beauty Inc Awards. I was able to work on the project from early concepting to launch, and have loved following along as it continues to grow across the world.
All images via Florence by Mills