OUAI was founded only a few short years ago by Jen Atkin, but has risen to cult status with 2.9M+ followers on Instagram and products being sold in dozens of countries across the world.
CASE began at the beginning, and has been creating the packaging for new products ever since. Since working with OUAI, I've personally worked on 100+ unique mechanical files and created concepts for the new products shown here. Of note, the fragrance lineup, launched in November 2018, has sold out multiple times, and was a best seller at Sephora.
Designer: Connor King
Creative Director: Tony Yumul
All Content: ©OUAI
Creative Director: Tony Yumul
All Content: ©OUAI
