OUAI was founded only a few short years ago by Jen Atkin, but has risen to cult status with over 700K+ followers on Instagram, and products being sold in dozens of countries across the world. CASE helped from the beginning, and has been creating the packaging for new products ever since. Since working with OUAI, I've personally worked on 100+ unique mechanical files and created concepts for the new products shown below, as well as many more yet to come. Of note, the fragrance lineup, launched in November 2018, has sold out multiple times, and was a best seller at Sephora.
All images via OUAI