Since I was a kid, I've always loved penguins. It was the first—and only— thing I knew how to draw until I was in middle school. As one of my final student projects before graduation, I thought a sports team would be up my alley. The team was, well, an obvious choice.

The assignment was to do a full rebranding, including a style guide, and multiple applications. I decided to go with a team logo used for corporate applications, a logo type that can be used independently of a mark, and a fan logo for the die-hard supporters of “the Pens.”
Logos & Branding, Brand Style Guide, Printed Collateral, Uniforms, Fan Gear, Advertising & Other Applications

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