Pop Zero was a small start up brand with a big advantage. Not only are they healthier than other pre-popped popcorn, but they taste better too. As we discussed the future of the brand, it became clear that everything but the popcorn needed to change. The result has led to a large increase in sales since the new packaging hit the shelves, including a 280% percent increase in sales a few months after launch.
New Packaging, Branding, Art Direction, Website, New Products, Mechanicals, Stationery, Advertising & Presentations
