What happens when beauty and lifestyle influencers can't find the perfect product? In the case of Summer Fridays, they make it themselves. The ultimate multi-taskers, these clean ingredient products paired with social friendly packaging have swept the globe, selling out across stores everywhere. At CASE, I've had the opportunity of working on the packaging, maintaining the integrity of the fast-growing brand, and creating any other assets needed as the brand continues to expand.
All images via Summer Fridays
Packaging, Concepting, Mechanicals, Brand Guidelines & New Products
