As the Disney Cruise Line fleet continues to grow, so does the need for transportation to get Guests from their Resorts to Port Canaveral. We were tasked with creating a design for the busses that was distinctly Disney. So we thought, "why don't we make the busses look like our ships?"
The starboard side of the bus all feature Captains Mickey and Minnie, while the port side feature 12 unique, Character inspired designs.
As our new busses took to the streets, we needed to let our fans know that they were here. We released this organic social video to celebrate the occasion.
Designer: Connor King
Copywriter: Heather Keechel
Production Designer: Rick Varley
Design Director: Will Gay
Group Design Director: Agnete Oernsholt
Copywriter: Heather Keechel
Production Designer: Rick Varley
Design Director: Will Gay
Group Design Director: Agnete Oernsholt
Producer: Paul Chase
Video: Oh Yeah Productions | Scott Jones
All Content: ©Disney ©Lucasfilm LTD ©Disney ©Pixar
Video: Oh Yeah Productions | Scott Jones
All Content: ©Disney ©Lucasfilm LTD ©Disney ©Pixar
